When thinking about high value – high risk innovation projects, do you have a feeling of confidence? Or do you wake up in the middle of the night due to project disasters? Now your team can have an “insurance policy,” so you’ll either win big… or kill your project quickly. An additional benefit: You will be able to communicate project risk clearly to management, and engage them in investment decisions.

De-risking is a structured process, designed by the AIM Institute, that allows analysis and action to minimize New Product Risk. It includes accumulating all the relevant risk assumptions regarding the new product / service, analyzing the risks from the external client’s perspective, rating Impact and Certainty by the relevant team, reviewing the certainty matrix and creating a Checkpoint plan.

This is a proven process that allows a significant increase of new products’ success rate.